Demystifying Data
A podcast for marketers who want to get more engaged with data
About the show
The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do.
You can listen to the podcasts below or subscribe anywhere you listen to podcasts.
Demystifying Data on social media
Episodes
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Episode 19: How to Craft a Customer Loyalty Marketing ROI Model
November 20th, 2019 | 14 mins 18 secs
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Episode 18: How to Measure and Manage Cost Per Engagement
November 13th, 2019 | 13 mins 32 secs
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Episode 17: What are the Best Event Survey Questions?
November 6th, 2019 | 19 mins 43 secs
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Episode 16: What Questions Should I ask of Field Staff?
October 30th, 2019 | 18 mins 27 secs
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Episode 15: Case Study: How Retail Sampling Grew ROI
October 23rd, 2019 | 19 mins 18 secs
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Episode 14: Ranking and Diagnostic Reporting Techniques
October 16th, 2019 | 14 mins 33 secs
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Episode 13: Management by Exception in Data Dashboards
October 9th, 2019 | 14 mins 34 secs
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Episode 12: Matt Carle, Measuring Sales, and Longtail Brands
October 2nd, 2019 | 15 mins 53 secs
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Episode 11: Matt Carle and Why We Love Maverick Clients
September 25th, 2019 | 14 mins 53 secs
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Episode 10: Making Better Decisions with Data
September 18th, 2019 | 17 mins 40 secs
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Episode 9: Interview with Brad Wirz and Mega vs Micro-Influencers
September 11th, 2019 | 13 mins 11 secs
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Episode 8: Brad Wirz and Building Marketing Strategy
September 4th, 2019 | 15 mins 39 secs
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Episode 7: Using Benchmarks to Win More Marketing Business
August 28th, 2019 | 14 mins 29 secs
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Episode 6: Experiential Measurement in Three Questions
August 21st, 2019 | 14 mins 49 secs
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Episode 5: Andy Plax & The Future of Cloud-based Campaign Management Systems, Part Two
August 14th, 2019 | 14 mins 15 secs
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Episode 4: Andy Plax & The Future of Cloud-based Campaign Management Systems
August 7th, 2019 | 18 mins 31 secs