Episode 19

How to Craft a Customer Loyalty Marketing ROI Model

November 20th, 2019

14 mins 18 secs

Your Hosts

About this Episode

    <p>This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates. It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators.</p><ul>

  • Perceived lifestyle match

  • Expanded usage through problem solving

  • Expectation to experience alignment

  • Customer service channel promotion


  • Tune in to learn how to increase loyalty and stem churn.

    Links of Interest

    Keep your data clean!