How to Craft a Customer Loyalty Marketing ROI Model

    <p>This episode explores how to model ROI for a customer loyalty campaign. Chris recommends areas to consider when thinking about where revenue originates.&nbsp;It is suggested that a successful customer loyalty campaign will have goals organized around one or more of these revenue generators.</p><ul><li>Perceived lifestyle match</li><li>Expanded usage through problem solving</li><li>Expectation to experience alignment</li><li>Customer service channel promotion</li></ul><p><br></p><p>Tune in to learn how to increase loyalty and stem churn.</p><p><strong>Links of Interest</strong></p><p>•    <a href="http://portma.com/clean-your-data" target="_blank">Keep your data clean!&nbsp;</a></p>