Episode 18

How to Measure and Manage Cost Per Engagement


November 13th, 2019

13 mins 32 secs

Your Hosts

About this Episode

    <p>On this episode, host Chris Clegg concludes the three-part series with a review of how to analyze field staff recap data for actionable reporting.&nbsp;</p><p>Your team has worked hard to collect good data, now it’s time to learn what to do with it all. One of the most important starting points is in keeping the end in mind. What are your goals for the data your team collected?&nbsp;</p><p>Here are 3 important questions to ask when beginning to analyze your data:</p><ul><li>How efficiently am I reaching the right kind of consumer?</li><li>Am I creating impact?</li><li>Under what scenarios am I doing this to create positive return on investment (ROI)</li></ul><p><br></p><p>The example in this podcast makes use of five typical recap metrics:</p><ul><li>Number of events days</li><li>Active hours each day</li><li>Number of onsite staff</li><li>Engagement count for that day</li><li>Budget</li></ul><p><br></p><p>Links of Interest</p><p>●&nbsp;&nbsp;&nbsp;<a href="http://portma.com/research-methodology" target="_blank">Four Key Elements of a Successful Research Methodology</a></p>