What are the Best Event Survey Questions?

    <p>In Episode 15 the podcast addressed what questions experiential marketers should ask field staff.&nbsp;&nbsp;This episode continues with this line of thinking to address the best event survey questions to ask of consumers.&nbsp;</p><p>Questions such as, “How do we count impact?” or “The best time to gather onsite consumer data” are addressed.&nbsp;&nbsp;(Hint: It’s while the consumer is still on site.)&nbsp;&nbsp;All of this is done in the context of building your in-house benchmarking database.</p><p><strong>The following core consumer metrics are discussed:</strong></p><p>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Date, including the day of the week</p><p>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Time survey is collected</p><p>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Is the survey a “control” or a “test” group?</p><p>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Gender</p><p>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Year of birth</p><p>6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Are there children in the household?</p><p>7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Product awareness</p><p>8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Purchase</p><p>9.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Recommendation</p><p>10.&nbsp;&nbsp;Event Type</p><p>Chris highlights that while all ten consumer metrics are important, there are three that you’ll find you can’t live without.</p><p><strong>Links of Interest</strong></p><ul><li><a href="http://portma.com/10102-2" target="_blank">How Event Marketing Data Collection Efforts Can Make or Break Your Study</a></li><li><a href="http://portma.com/benchmark-granularity" target="_blank">Granularity in Benchmarks for Event Marketing</a></li></ul>