Episode 16

What Questions Should I ask of Field Staff?


October 30th, 2019

18 mins 27 secs

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About this Episode

    <p>In this week’s episode, Chris talks about how to establish a set of core field staff recapping metrics that will accurately serve as the record of your experiential activation.&nbsp;This is done with the long-term planning of developing a benchmarking database in mind.&nbsp;And in doing so, Chris recommends a set of metrics that will serve for future strategy development and clear benchmark comparisons for future campaigns.</p><p>All in, 17 metrics are reviewed and recommended:</p><p>1.    Year</p><p>2.   Number of product variants</p><p>3. Nature of Onsite Activity</p><p>4.  Budget</p><p>5. Typical Product/ Service Price Point</p><p>6.   Annual Customer Value</p><p>7.  Event Days</p><p>8. Sum of Attendance</p><p>9.  Activation Hours</p><p>10.  Staffing Hours</p><p>11.    Interactions</p><p>12.  Samples Distributed</p><p>13.   Consumers Sampled</p><p>14. Hand Sales</p><p>15.    Incremental Customers Gained</p><p>16.  Campaign Return-on-Investment (ROI)</p><p>17.   Industry Categories (internal and NAICS)</p><p>Make sure you listen to the podcast for a definition of these metrics and why they are important.</p><p><strong>Questions about any of this?</strong></p><ul><li>Follow and then DM at <a href="https://twitter.com/portma" target="_blank">@portma</a> </li><li>Explore then connect on <a href="http://www.portma.com" target="_blank">Portma.com</a> </li></ul><p><br></p><p><strong>Further Reading/Articles</strong></p><ul><li><a href="http://portma.com/consistent-field-staff-data" target="_blank">The Key to Collecting Consistent Field Staff Data</a> </li><li><a href="http://portma.com/collecting-event-marketing-field-staff-data" target="_blank">Collecting Event Marketing Field Staff Data</a> </li><li><a href="http://portma.com/managing-event-marketing-field-staff-data" target="_blank">Managing Event Marketing Field Staff Data</a> </li></ul><p><br></p>