What Questions Should I ask of Field Staff?

    <p>In this week’s episode, Chris talks about how to establish a set of core field staff recapping metrics that will accurately serve as the record of your experiential activation. This is done with the long-term planning of developing a benchmarking database in mind. And in doing so, Chris recommends a set of metrics that will serve for future strategy development and clear benchmark comparisons for future campaigns.</p><p>All in, 17 metrics are reviewed and recommended:</p><p>1.    Year</p><p>2.   Number of product variants</p><p>3. Nature of Onsite Activity</p><p>4.  Budget</p><p>5. Typical Product/ Service Price Point</p><p>6.   Annual Customer Value</p><p>7.  Event Days</p><p>8. Sum of Attendance</p><p>9.  Activation Hours</p><p>10.  Staffing Hours</p><p>11.    Interactions</p><p>12.  Samples Distributed</p><p>13.   Consumers Sampled</p><p>14. Hand Sales</p><p>15.    Incremental Customers Gained</p><p>16.  Campaign Return-on-Investment (ROI)</p><p>17.   Industry Categories (internal and NAICS)</p><p>Make sure you listen to the podcast for a definition of these metrics and why they are important.</p><p><strong>Questions about any of this?</strong></p><ul>

Further Reading/Articles

• 
  The Key to Collecting Consistent Field Staff Data


• 
  Collecting Event Marketing Field Staff Data


• 
  Managing Event Marketing Field Staff Data