Episode 15

Case Study: How Retail Sampling Grew ROI

October 23rd, 2019

19 mins 18 secs

Link with Timestamp

Download MP3 (17.9 MB)

Your Hosts

About this Episode 

    <p>In this episode, Chris shares a case study from a ready-to-serve brand that was using experiential sampling to rekindle sales in an ever-expanding competitive market space.</p><ul>

  • The Brand Challenge: How to increase sales in a category that was quickly becoming saturated with new, fresh brands.

  • The Campaign: Retail sampling across seven markets and 5 chains; 900 event days over four months.

  • The Measurement Strategy: Enhanced field staff recap reporting and a brief (4 questions) consumer exit survey. 

  • The Results: Month over month improvement in performance and ROI through the identification of best practices. Moved ROI from negative to over 684%.


    • Links of Interest

    • You can get a copy of this whitepaper here