Case Study: How Retail Sampling Grew ROI

    <p>In this episode, Chris shares a case study from a ready-to-serve brand that was using experiential sampling to rekindle sales in an ever-expanding competitive market space.</p><ul><li>The Brand Challenge: How to increase sales in a category that was quickly becoming saturated with new, fresh brands.</li><li>The Campaign: Retail sampling across seven markets and 5 chains; 900 event days over four months.</li><li>The Measurement Strategy: Enhanced field staff recap reporting and a brief (4 questions) consumer exit survey.&nbsp;</li><li>The Results: Month over month improvement in performance and ROI through the identification of best practices.&nbsp;Moved ROI from negative to over 684%.</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li>You can get a copy of this whitepaper <a href="http://portma.com/cpg-retail-sampling-case-study" target="_blank">here</a></li></ul><p>&nbsp;</p><p><br></p>