Interview with Brad Wirz and Mega vs Micro-Influencers

    <p>In this second part of the two-part interview, Brad shares his thinking around old school PR and earned media, how to make sure your designing marketing that excites consumers, and the trade-off between “mega” and “micro” influencers.</p><ul><li>Old School PR and Earned Media</li><li>Balancing What a Brand Wants with What People Will Get Excited About</li><li>The Cannabis Industry and Where it Might Be Going</li><li>How Encore is Approaching Social Media Services and Why the Decision to Partner with Micro vs Mega Influencers Can Be One of the Most Important Decisions You Make.</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.encoreww.com" target="_blank">Encore Worldwide</a></li><li><a href="https://www.encoreww.com/roi-tracking" target="_blank">How Encore Approaches ROI Tracking and Measurement</a> </li><li>Brad Wirz on <a href="https://www.linkedin.com/in/experiencebradwirz" target="_blank">LinkedIn</a> </li><li>Chris Clegg on <a href="https://www.linkedin.com/in/christopherhclegg" target="_blank">LinkedIn</a> </li></ul><p><br></p>