Episode 9

Interview with Brad Wirz and Mega vs Micro-Influencers

September 11th, 2019

13 mins 11 secs

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About this Episode 

    <p>In this second part of the two-part interview, Brad shares his thinking around old school PR and earned media, how to make sure your designing marketing that excites consumers, and the trade-off between “mega” and “micro” influencers.</p><ul>

  • Old School PR and Earned Media

  • Balancing What a Brand Wants with What People Will Get Excited About

  • The Cannabis Industry and Where it Might Be Going

  • How Encore is Approaching Social Media Services and Why the Decision to Partner with Micro vs Mega Influencers Can Be One of the Most Important Decisions You Make.


    • Links of Interest