Episode 8

Brad Wirz and Building Marketing Strategy

September 4th, 2019

15 mins 39 secs

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About this Episode 

    <p>In this first of the two-part interview, Chris and Brad talk about how one goes about developing a marketing strategy in the first place. The conversation continues into a discussion around how marketing accountability has changed over the years and the role Social Media is playing today.</p><ul>

  • Developing Experiential Campaign Strategy

  • How stakeholder expectations around marketing strategy and accountability have changed over the past 30 year 

  • The Role of Social Media in Experiential and how it’s changing Experiential Marketing (if at all)


    • Links of Interest