Episode 12

Matt Carle, Measuring Sales, and Longtail Brands


October 2nd, 2019

15 mins 53 secs

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About this Episode

    <p>This is Part Two of a two-part interview with <a href="https://www.linkedin.com/in/carlematthew/" target="_blank">Matthew Carle</a> Executive Vice President at rEvolution.&nbsp;</p><p>In this episode, Matt and Chris get right into how they uncovered the statistical link between experiential marketing consumer engagements with sales at a regional level and used these findings to shape and develop a national campaign that lasted years.</p><p>The two also get into:</p><ul><li>6:30 AM Conference Calls: …and why this weekly meeting was no problem because it was for the right reasons.</li><li>Two Types of Clients: There are Clients who just want to data and then there are Clients who expect you to be an analyst.&nbsp;Chris and Matt discuss how important it is to know which one you’re working with.</li><li>Flipping the Script: How Matt uses data and Client status calls to be a celebration of outcomes (and not defense).</li><li>Longtail Brands: What they are; how they’re born; and why know this makes you a better marketer.</li></ul><p><br></p><p>The role of data in marketing has evolved.&nbsp;Matt and Chris wrap up this episode talking about how every company needs to be a data company or they’ll quickly watch the innovators pass them by.</p><p><strong>Links of Interest</strong></p><ul><li>Matthew Carle on <a href="https://www.linkedin.com/in/carlematthew/" target="_blank">LinkedIn</a></li><li><a href="https://www.revolutionworld.com/" target="_blank">rEvolution – Integrated Sports Marketing</a></li></ul><p><br></p>