Matt Carle and Why We Love Maverick Clients

    <p>This is Part One of a two-part interview with <a href="https://www.linkedin.com/in/carlematthew/" target="_blank">Matthew Carle</a>, Executive Vice President at rEvolution.&nbsp;Matthew shares his insights on the state of the marketing industry based on over 17 years of experience in Client Services, Agency Business Development, and Integrated Marketing.&nbsp;</p><p>In this first part, Matt and Chris cover a range of topics including…</p><ul><li>Career Path: The education and career path that led to the successes Matt enjoys today.</li><li>Competing with Digital: What happened when experiential marketing started to compete with the metrics of digital.</li><li>A/B Split Testing: Treating your data for large marking campaigns the same way you would a small one-off digital A/B Split test.</li><li>Great Clients: On the agency side, what makes a Client great to work with.</li></ul><p><br></p><p>“The mavericks who are willing to evaluate something new and give it a try from a well-informed point of view… those are the Clients who advance brands.”</p><p><strong>Links of Interest</strong></p><ul><li>Matthew Carle on <a href="https://www.linkedin.com/in/carlematthew/" target="_blank">LinkedIn</a></li><li><a href="https://www.revolutionworld.com/" target="_blank">rEvolution – Integrated Sports Marketing</a></li></ul><p><br></p>