Andy Plax & The Future of Cloud-based Campaign Management Systems, Part Two

    <p>This is the second part of a two-part podcast featuring an interview with Andy Plax (the first part is <a href="http://demystifyingdata.co/andy-plax-the-future-of-cloud-based-campaign-management-systems/" target="_blank">here</a>).&nbsp;In this second half of the interview, Chris and Andy discuss how agencies get going with measurement, where measurement platforms are headed, and what the role of AI/ Machine Learning can or should play.</p><p>You’ll find a brief yet in-depth discussion around the following:</p><ul><li><strong>Agency Barriers to Getting Started.</strong>&nbsp;Andy suggests the most common hurdle any agency has when working to get things started with a solid campaign management system is how to make things easy for their field staff.&nbsp;This idea is explored.</li><li><strong>How Different Agencies Organize Their Data.</strong>&nbsp;The question of data hierarchies is discussed with Chris and Andy sharing their perspective as consultants working with dozens of different agencies, all with different styles and areas of expertise.</li><li><strong>The Role of AI and Machine Learning.</strong>&nbsp;As Andy puts it, “No one has ever come to the table saying they want less insights from their data.”&nbsp;But hear why now might not be the right time for AI functions on the front end of Campaign Management Dashboards but may be past-due when it comes to back-end processing.</li></ul><p><br></p><p>You can read more about Andy and the team at NetworkNinja online at <a href="https://networkninja.com/" target="_blank">https://networkninja.com/</a> and read about MainEvent at <a href="https://maineventsoftware.com/" target="_blank">https://maineventsoftware.com/</a>.</p><p><br></p>