Demystifying Data
Episode Archive
Episode Archive
35 episodes of Demystifying Data since the first episode, which aired on July 3rd, 2019.
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Episode 19: How to Craft a Customer Loyalty Marketing ROI Model
November 20th, 2019 | 14 mins 18 secs
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Episode 18: How to Measure and Manage Cost Per Engagement
November 13th, 2019 | 13 mins 32 secs
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Episode 17: What are the Best Event Survey Questions?
November 6th, 2019 | 19 mins 43 secs
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Episode 16: What Questions Should I ask of Field Staff?
October 30th, 2019 | 18 mins 27 secs
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Episode 15: Case Study: How Retail Sampling Grew ROI
October 23rd, 2019 | 19 mins 18 secs
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Episode 14: Ranking and Diagnostic Reporting Techniques
October 16th, 2019 | 14 mins 33 secs
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Episode 13: Management by Exception in Data Dashboards
October 9th, 2019 | 14 mins 34 secs
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Episode 12: Matt Carle, Measuring Sales, and Longtail Brands
October 2nd, 2019 | 15 mins 53 secs
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Episode 11: Matt Carle and Why We Love Maverick Clients
September 25th, 2019 | 14 mins 53 secs
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Episode 10: Making Better Decisions with Data
September 18th, 2019 | 17 mins 40 secs
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Episode 9: Interview with Brad Wirz and Mega vs Micro-Influencers
September 11th, 2019 | 13 mins 11 secs
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Episode 8: Brad Wirz and Building Marketing Strategy
September 4th, 2019 | 15 mins 39 secs
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Episode 7: Using Benchmarks to Win More Marketing Business
August 28th, 2019 | 14 mins 29 secs
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Episode 6: Experiential Measurement in Three Questions
August 21st, 2019 | 14 mins 49 secs
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Episode 5: Andy Plax & The Future of Cloud-based Campaign Management Systems, Part Two
August 14th, 2019 | 14 mins 15 secs
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Episode 4: Andy Plax & The Future of Cloud-based Campaign Management Systems
August 7th, 2019 | 18 mins 31 secs