How to Tell the Future

    <p>On Episode 1, Chris Clegg takes a few minutes to introduce himself. A sociologist who plays with numbers in a commercial setting is a marketer. And in this first podcast episode, Chris takes a few minutes to introduce himself as such. You’ll hear him confess to his biases and reveal the four principals he uses to tell the future.</p><p>If you listened to this short introduction, you’ll hear about the following:</p><p>How is it that numbers are figments of our imagination yet follow rules? And more importantly how do we harness the power this represents? </p><p>There are four principles that, if accepted, will let you tell the future:</p><ul>

And so, data scientists who practice marketing practice the art of telling the future. Chris breaks this idea down with some personal stories and philosophies by way of introduction.