Episode 2

How to Tell the Future


July 31st, 2019

11 mins 21 secs

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About this Episode

    <p>On Episode 1, Chris Clegg takes a few minutes to introduce himself. A sociologist who plays with numbers in a commercial setting is a marketer.&nbsp;And in this first podcast episode, Chris takes a few minutes to introduce himself as such.&nbsp;You’ll hear him confess to his biases and reveal the four principals he uses to tell the future.</p><p>If you listened to this short introduction, you’ll hear about the following:</p><p>How is it that numbers are figments of our imagination yet follow rules?&nbsp;And more importantly how do we harness the power this represents?&nbsp;</p><p>There are four principles that, if accepted, will let you tell the future:</p><ul><li>Anything in the known universe can be counted</li><li>Anything you can count, you can graph</li><li>Graphs of human behavior or perspective will always contain patterns</li><li>Patterns by their nature show us the future</li></ul><p><br></p><p>And so, data scientists who practice marketing practice the art of telling the future.&nbsp;Chris breaks this idea down with some personal stories and philosophies by way of introduction.</p><p><br></p>