Part 2 - Interview with Isaac Simpson

    <p>In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”</p><p>In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.  </p><p><strong>Links of Interest</strong></p><ul>