Episode 31

Case Study: Measuring On-Premise Experiential

February 26th, 2020

16 mins 15 secs

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About this Episode 

    <p>In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. </p><p>A couple of examples discussed include: </p><ul>

  • On-Premise interviews with consumers at bar/ sampling events

  • In-depth Interviews with the trade/ bartenders 

  • The use of “Bounce Back Cards” to gather survey responses from consumers and bartenders

  • Menus placement for spirit brands, how to analyze it, and what insights are gained


    • Links of Interest