Episode 31

Case Study: Measuring On-Premise Experiential


February 26th, 2020

16 mins 15 secs

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About this Episode

    <p>In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done.&nbsp;</p><p>A couple of examples discussed include:&nbsp;</p><ul><li>On-Premise interviews with consumers at bar/ sampling events</li><li>In-depth Interviews with the trade/ bartenders&nbsp;</li><li>The use of “Bounce Back Cards” to gather survey responses from consumers and bartenders</li><li>Menus placement for spirit brands, how to analyze it, and what insights are gained</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="http://www.portma.com" target="_blank">PortMA’s new website</a> -</li><li><a href="https://portma.com/browse-reports/?industry=Alcoholic%20Beverage" target="_blank">Adult Beverage Sampling Benchmarks Publications</a></li></ul>