Episode 25

Validating What You Think You Know With Data

January 8th, 2020

18 mins 20 secs

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About this Episode 

    <p>Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” </p><p>So how do we collect this data?</p><ul>

  • Secondary Sources: we discuss where to find it and the cost benefits of it’s use.

  • Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.


    • Links of Interest